PRISM UniChannel
Pricing, Marketing and Channel Optimization
Drive growth with smart pricing and content. UniChannel adjusts prices by rule, reprices continuously for marketplaces, manages social-commerce and advertising feeds, improves listings and shows how campaigns perform.
The big picture
Signals in, better prices and listings out
Marketplace prices change constantly, and advertising channels each need their own product feed. Doing this by hand across channels is slow. UniChannel takes the signals that matter, applies your rules and sends the result to your channels and feeds, then reports back so you can see what worked.
Competition, inventory and margin are the signals that can move a price. UniChannel applies your rules and sends prices, feeds and improved listings to your channels. Campaign ROI and conversion reports then show what to adjust next.
Pricing
Dynamic pricing and continuous repricing
Pricing rules support margin management: you decide what should move a price, and when.
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Dynamic pricing rules
Adjust prices automatically based on competition, inventory or margin.
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Continuous marketplace repricing
Repricing engines optimize continuously, to keep your listings competitive on marketplaces.
Digital marketing
Social-commerce and advertising feeds
Feeds support visibility: your products appear where buyers are looking, with current data.
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Social-commerce and advertising feeds
Manage feeds for channels including Meta, Google and TikTok.
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Campaign management
Manage campaigns alongside the feeds that support them.
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Feed management
Keep product feeds managed from one place rather than channel by channel.
Listing optimization
Better titles, keywords and media
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Titles
Enhance listing titles for higher conversion.
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Keywords
Enhance the keywords that help buyers find your products.
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Media
Enhance the media shown with your listings.
Performance analytics
See what each campaign returned
Reporting supports channel performance: decisions about where to spend are based on results.
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Campaign ROI
Track the return on your campaigns.
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Conversion reporting
Track conversion outcomes, to see which channels and campaigns are working.
Practical workflow
How pricing and marketing work together
A practical cycle. You set the rules and priorities; UniChannel runs them across channels.
- Set your rulesDecide how competition, inventory or margin should move a price.
- Prices updateDynamic pricing and repricing engines update prices on your channels.
- Feeds go outSocial-commerce and advertising feeds carry your products to channels such as Meta, Google and TikTok.
- Listings improveTitles, keywords and media are enhanced for conversion.
- Results come backCampaign ROI and conversion outcomes show what to adjust next.
You decide the rule, and the engine applies it continuously. New prices and content reach channels and feeds, and the results show whether the rule is doing what you intended, so you can change it.
Have a specific supplier, marketplace or carrier in mind? ECOM can review your requirements with you.
Business models
What this means for your business model
Pricing and marketing matter most where you control the listing or the price.
| Business model | Workflow | Benefit |
|---|---|---|
| Brick-and-mortar retailers | Promote an extended assortment online through managed feeds. | Visibility beyond the store. |
| Direct-to-consumer (.com) sellers | Run social-commerce and advertising feeds, and track campaign ROI and conversion. | Clearer view of what drives sales. |
| Small independent shops | Use easy-to-use automation, with managed content optimization where you need help. | Better listings without a dedicated team. |
| Distributors, suppliers and manufacturers | Keep prices competitive on marketplaces while reflecting your inventory and margin. | Margin management across channels. |
Private marketplace pricing tiers: see Marketplace and Private Marketplace Management.
Business benefits
The business impact
Higher visibility
Current feeds and better listings help your products reach more buyers.
Consistent margins
Rule-based pricing reflects competition, inventory and margin in every update.
Agile channel performance
Results come back quickly enough to change what you do next.
Illustrative dashboard
A sample campaign and channel view
A sample of how campaign results could be read side by side. The figures are invented to explain the idea, and the drawing is not a product screenshot.
A sample of reading results side by side: which feed returned most, which converted best, and what moved each price. All figures are invented to explain the idea. In practice your own channels and campaigns decide what appears.
Frequently asked questions
What can trigger a price change?
Dynamic pricing rules adjust prices automatically based on competition, inventory or margin.
What is continuous repricing?
Repricing engines keep optimizing marketplace prices continuously, to help your listings stay competitive.
Which advertising and social channels are covered?
Feeds cover social-commerce and advertising channels including Meta, Google and TikTok. ECOM confirms the channels for your program during scoping.
What does listing optimization change?
It enhances titles, keywords and media, with the aim of higher conversion.
Can we see which campaigns worked?
Yes. Performance analytics track campaign ROI and conversion outcomes.
Talk about pricing and channel growth
Tell us which channels you sell on and how you set prices today. ECOM will help you scope UniChannel’s pricing and marketing functions.
Channels, carriers, ERP versions and enabled capabilities are confirmed for each implementation scope. Third-party names identify integration targets; all trademarks belong to their respective owners. ECOM is not affiliated with or endorsed by them.